Focus on Word of Mouth Marketing but be careful of Language and Culture differences As a small business exporter you must focus on using Word of Mouth Marketing and Guerilla Marketing. Typical marketing using television,…
Having been asked to make a presentation to aspiring new Small Business Exporters by the Free Zone Aruba and emboldened by my experience of ʻsimple Berniceʼ exporting ʻmobile chat servicesʼ to India from rural Trinidad,…
‘Talent, passion and networking’ were the keywords of Hilary Bengochea’s (Coach Bengo) presentation during the main event of Aruba Small Business Week 2012. The Small Business Week is hosted by the Aruban government, and is…
Today’s business world is an ever-changing landscape. With constant technology updates and expanded means of communication, the world has become a global marketplace. A company that may have never considered doing business outside the borders…
Free Zone Aruba is proud to present Mr. Hilary Bengochea (Coach Bengo) for the kickoff event of Small Business Week 2012. H. J. Bengochea is a Business Coach and has consulted and conducted workshops across…
