By Anika in Guest Blogs on 25. Apr, 2013No Comments
![Coach Bengo](https://www.freezonearuba.com/wp-content/uploads/2012/11/1.Coach-BengoSmall.6-160x160.jpg)
Understand the Demographics and Geography of the Export Market I remember that night in Sao Paulo, I felt on top of the world, this was a personal accomplishment, a small boy who grew up in the islands of Trinidad and Tobago now here as an Export Salesperson on the eve of conquering Brazil. As I […]
By Anika in Guest Blogs on 18. Feb, 2013No Comments
![Coach Bengo](https://www.freezonearuba.com/wp-content/uploads/2012/11/1.Coach-BengoSmall.6-160x160.jpg)
Make sure your Agent has adequate cash flow to finance the business I still remember my choice of agent in this caribbean island. He was short, plump and jolly with an ample belly and an infectious smile, now that I think of it, a sort of Santa Claus type. He was very knowledgeable of the […]
By Anika in Guest Blogs on 10. Dec, 2012No Comments
![Mr. Hilary Bengochea (Coach Bengo)](https://www.freezonearuba.com/wp-content/uploads/2012/11/CBSmall-160x160.jpg)
Focus on Word of Mouth Marketing but be careful of Language and Culture differences As a small business exporter you must focus on using Word of Mouth Marketing and Guerilla Marketing. Typical marketing using television, radio and press is too expensive for small businesses, especially in a foreign market. As a small business marketer you […]