By in Guest Blogs on 25. Apr, 2013No Comments

Understand the Demographics and Geography of the Export Market I remember that night in Sao Paulo, I felt on top of the world, this was a personal accomplishment, a small boy who grew up in the islands of Trinidad and Tobago now here as an Export Salesperson on the eve of conquering Brazil. As I […]

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By in Guest Blogs on 18. Feb, 2013No Comments

Make sure your Agent has adequate cash flow to finance the business I still remember my choice of agent in this caribbean island. He was short, plump and jolly with an ample belly and an infectious smile, now that I think of it, a sort of Santa Claus type. He was very knowledgeable of the […]

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By in Guest Blogs on 10. Dec, 2012No Comments

Focus on Word of Mouth Marketing but be careful of Language and Culture differences As a small business exporter you must focus on using Word of Mouth Marketing and Guerilla Marketing. Typical marketing using television, radio and press is too expensive for small businesses, especially in a foreign market. As a small business marketer you […]

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