Understand the Demographics and Geography of the Export Market I remember that night in Sao Paulo, I felt on top of the world, this was a personal accomplishment, a small boy who grew up in… Guest Blog: 10 Commandments of Export Marketing by Coach Bengo (Part 4)
Make sure your Agent has adequate cash flow to finance the business I still remember my choice of agent in this caribbean island. He was short, plump and jolly with an ample belly and an… Guest Blog: 10 Commandments of Export Marketing by Coach Bengo (Part 3)
Focus on Word of Mouth Marketing but be careful of Language and Culture differences As a small business exporter you must focus on using Word of Mouth Marketing and Guerilla Marketing. Typical marketing using television,… Guest Blog: 10 Commandments of Export Marketing by Coach Bengo (Part 2)